[Online]. To use individual functions (e.g., mark statistics as favourites, set to incorporate the statistic into your presentation at any time. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. It was the insistent implementation of it over loud objections of fans. And those ways that didnt always involve traditional broadcast TV. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. (Photo by Chris Graythen/Getty Images). With Formula 1 attendance achieving around 4 million people per year in total, and NASCAR achieving around 3.5 million people per year. Get the best reports to understand your industry. Published by Statista Research Department , Dec 9, 2022 The statistic depicts the average viewership of the NASCAR Cup Series in the United States from 2014 to 2022. Should there be concerns with the current trend of viewership? His father, NASCAR Hall of Famer Bill Elliott, won the award a record 16 times during his career, including 10 . Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. NASCAR is notoriously closed-mouth about its earnings, making it difficult to gauge the financial fallout of NASCAR's fading popularity. Contact Who is NASCAR Headquarters 1 Dayton Blvd, Daytona Beach, Florida, 32114, United States Phone Number (386) 253-0611 Website www.nascar.com Revenue $2.8B Industry The fan backlash was loud and intense. Comments Off on What Caused The Decline of NASCAR? Business Solutions including all features. (Busch would have still won.). That would be about it. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. The Williams are just one example. That doesnt mean they dont have talent, or arent brave. The biggest challenge is how to select the most effective type of chart for your task. The graph below shows drivers' average 2022 finishes at intermediate tracks in yellow. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. 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Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Last year, nearly 70 million unique viewers tuned in to. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. The time has come for NASCAR fans to make their voices heard. 4 million viewers in 2015,. (WBRC) CHARLOTTE, N.C. (Charlotte Observer) - Dave Fulton compared himself to Mr. Krabs. Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Economics . Just another site. They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in the season finale. Clicking on the following button will update the content below. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Basketball. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Use Ask Statista Research Service. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. You may opt-out by. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Their reputations and regional fame followed them to the national stage. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. All NASCAR racing takes place on oval tracks, while all vehicles are built on a steel tube chassis, utilize a 5.8-liter V8 engine, and come with a four-speed manual transmission. The move of the Labor Day race to California was part of an ongoing trend. As soon as this statistic is updated, you will immediately be notified via e-mail. (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . NASCAR is super popular because of three reasons. Register in seconds and access exclusive features. Every year, NASCAR acts as the patron of 1,500 races across North America. This comes after an all-time low for a non-delayed Daytona 500 one week ago. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. There are not many. Certain segments of fans, and media, began to cry that sky was falling. This is the most viewed season-opener since 2015. Jim, 65, and Lanette, 63, said they were disgusted by some of NASCARs decisions in a five-month period starting in September 2013. NASCAR popularity is plunging - primarily for two reasons - Norris McDonald Featured Story Motorsport NASCAR popularity is plunging - primarily for two reasons Written by Norris McDonald NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. The franchise system has made NASCAR a closed shop. It may seem good on the surface, but theres more beneath that makes this concerning. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. Each and every play in football can change the outcome of an entire game. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. NASCAR . What are the biggest differences between these sports? by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. There are just so many things involved, but there are a lot of disenfranchised, disheartened people like us.. Just ten years later, there were 13 such eventsnearly half the schedule. They did not agree with how officials handled the aftermath of the Chase for the Sprint Cup manipulation at Richmond International Raceway, which included NASCAR CEO Brian France putting Jeff Gordon into the playoff as an extra driver. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. NASCAR Most & Least Popular States [MAP] There is no denying that NASCAR's popularity has waned over recent years. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. And stage races have also not gone over well with purists. Firstly, the NASCAR Hall of Fame is located in Charlotte. You can only download this statistic as a Premium user. North Carolina has also produced more NASCAR champions than any other state, including household names such as Dale Earnhardt, Richard Petty, Dale Earnhardt, Jr., Dale Jarrett, Junior Johnson, Scott Riggs, Kyle Petty, and Rick Hendrick. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. NASCAR 21: Ignition redefines the official video game of the world's most popular stock car racing series. Fan Rewards. go to da moon copy and paste. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. It may leave behind fans stuck in the past. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. If you no longer want to It was not a great race. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Statista. They'd pack their PT Cruiser, drive for a day or two and arrive at the. The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. Young fans want to watch the action. I wasnt the only one who noticedas this blog posts comments demonstrated. Arguably the best driver never to win a NASCAR Cup Series championship, Mark Martin was an easy pick to the NASCAR Hall of Fame last year. Advertising disclosure: WSN contains links to online retailers on its website. We support responsible gambling. I hope so. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. wildlife ranger requirements; dark web ssn search; are christine lahti and allison janney related We all know what Im talking about. NASCAR looks beyond declining attendance, TV ratings. (CO, Jimmie won a lot. Not all, of course, but most. They are the only one of the Big 3 Motorsports that still have this happen. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. In addition, the Charlotte Motor Speedway and the fact that the majority of NASCAR teams are based out of Charlotte, or nearby, makes North Carolina the unofficial home of NASCAR for many. Anyone who was watching then could tell you that wasnt unusual at all. the As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. It is now an elitist sport because only those who can afford to pay to play need apply. It makes a world of difference watching on TV. Sometimes theyd follow the circuit for two or three weeks at a time. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. At the start of the 21st Century NASCAR TV ratings meant everything. Chart. That metric is down 16% over the last 24 months. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. 46% of the average NBA team's fans are white . There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. Just over a decade ago the Daytona 500 would draw 19 million viewers. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Dover is a 1-mile track, and 11 laps does not take long. All four partners are prominently featured in multiple platforms across the sport, including . "On the Spongebob series that my grandsons loved so much," Fulton, 71, said. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Now, they buy their way in. | 3 March - 20:00 | Christian Jope, Roma vs Juventus: Crunch Class in Seria A this Sunday, International Soccer Follow along, because there will be a test later . A shot that shows the overall value sponsors receive. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports NASCAR 75. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. POPULAR MEDIA . You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? sportsbooks. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. They do not want to watch commercials over and over again. TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI). Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. But NASCAR's popularity and success didn't happen overnight. So here are three actual reasons for the decline of NASCAR. NASCAR Most & Least Popular States [MAP] We have analyzed the popularity of NASCAR by state to find out which states are the most and least interested in the sport. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. By anyones standards that is an alarming fall. If you feel like you're losing control over your gambling experience, call Figures in USD $6200M for a 5-year period, so for the 2023 season this is USD $1240M for the League, $124M per team, $16.7M per match) Note that this is only the revenue from the sale of media rights to broadcasters. | . possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account All Rights Reserved. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. And maybe this time, they will have learned from their mistakes. But that in itself wasnt necessarily the crime. By John Newby. June 12, 2022 . And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. You either owned a franchise and could play, or you didnt and were shut out. Kyle Busch, NASCARs black hat, won his second title. Those numbers of course, dont tell the entire story. (Photo by AaronP/Bauer-Griffin/GC Images). With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Photo credit: tequilamike on Visual hunt / CC BY Fortunately, NASCAR is finally addressing this. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Show publisher information Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. The constant changes NASCAR does, it doesnt have the same good feeling it used to have, Lanette Williams told USA TODAY Sports. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. | 28 February - 07:19 | Reid Spencer, Production Alliance Group 300: No Matter What He Drives, Cole Custer Is a Threat at Fontana, NASCAR So more people are tuned into Amazon prime or Netflix Tiger Woods was great for golf. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. For example, a bar graph or chart is used to display numerical data that is independent of one another. nascar popularity graph South Carolina, home of Darlington Raceway, follows in third place. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA NASCAR did (and still does) market the possibility of spectacular wrecks. This is a BETA experience. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. In some ways the Recession came at a most inopportune time for sports TV. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. . Nielsen is still a big part of the media landscape. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. The markets simply couldnt support them anymore. Photo credit: royal_broil on Best Running / CC BY-SA Profit from the additional features of your individual account. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Many former fans consider this state of affairs to be ridiculous. And that is for the Indianapolis 500 of stock cars. Those moments generate interestand rivalries, which every sport needs. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. receive our occasional offers and news, you may opt-out at any time. NASCAR Cup Feb 27, 2023 . NASCAR is a name synonymous with stock car racing in the United States. Take Control of Your Money Take Control of Your Life The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. --The experience is different. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. NASCAR.com's Pat DeCola ranks the top 25 NASCAR Cup Series drivers as the calendar turns to 2022 and the new season is upon us. The league has been privately owned by the France family . There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. There is no denying that NASCARs popularity has waned over recent years. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID Our share of those TVs that are tuned in is up 18%. As with the 1989 Maxx Crisco and the 1991 Iroc cards, this 1988 Jeff. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." The Great Recession that swept across the landscape starting in 2008 changed everything.