There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. March 23, 2020 March 23, . Wow, never heard that one before. SH: This happens. Some of the teachers that taught me are still there and they are my mentors, she says. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . They took the concept of designer lawn to another level. She advises other young girls to do the same, and to not be bothered by the opinion of others. But 27 years cant all be smooth sailing. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. SM: We are excellent multi-taskers. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Save my name, email, and website in this browser for the next time I comment. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Join Facebook to connect with Sana Hashwani and others you may know. But along with their sense of evolution, its also their attitude that has dictated their success. Interiors is something we do out of passion. Despite all this it is an achievement among theie friends as no one else did. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . Be proud to be brown! When youre older you shrug it off and say, so what if missed the first step whats the big deal? This is standard practice. Her strength and support is the reason behind the success of each and everyone in my family. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Reams upon reams of cloth draped around each model. When you have that kind of commitment, your product is naturally much better. Binas Miracle Moment was the first time she saw her name on a billboard. However, she is quick in dealing with them. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. When youre younger, little things seem big. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. The clothes are beautiful. She was in a relationship with a man named Ismail Khan. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Sana Khan with Melvin Louis. A: How much are you affected by the small players who copy your designs? Their position is professionally very strong. We have invested heavily in our brand and we have to think where the brand will be when we are not there. From my mother to my sisters and my cousins, everyone has been doing great things. Let me explain. SH: The entirely on our own is no longer something to take pride in. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. They see we are committed to the brand; that we are moving forward, investing and building the brand. Thats rare in the cut throat industry she operates in. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. March 23, 2020. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. If we are careless as an industry, the impact is huge. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. It is important for me to create the right balance between the carrot and the stick. A: Do you find retail a profitable business? All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. The day they published their 100th issue was a major miracle moment for her. "Our first ever show was a disaster; I remember Safinaz cried after it. I come from a family of very hardworking women. The House of Sana Safinaz has been her home away from home. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Despite all her achievements, Shagufta is no stranger to self-doubt. She did not have a plan B for her career and the only option she had was to switch to commerce. Abroad retail is massive. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. They respect me a lot., For this young artist, financial independence is of utmost importance. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. They have . For example, our new muslin line is only distributed through our stores. There are times when you will have to choose between motherhood and work. A: What are the main challenges for fashion as an industry? This is how fashion creates jobs. On this Wikipedia the language links are at the top of the page across from the article title. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Keep checking this space for updated trends, products and what's in store related information! To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Her magazine is something that has shaped her life. "Our finger is always on the buzzer," says Safinaz. A: So the brand is very much associated with the two of you? She would go round and round the roundabout to see it. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Why are you asking a racist, I want to ask her?". She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. LIMITED. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Hashwani took to Instagram to confirm that she had tested negative for the virus. "Weve outgrown different phases. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. As a woman you have more responsibility of raising your kids well even if the father is very involved. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. It keeps you on your toes every single day. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Today India looks at our industry; their prt market is not as organised as ours. The store will not work correctly in the case when cookies are disabled. Lawn is a phenomenon unique to Pakistan. Both of the hotels were converted into Marriott brand in 1990s. We were two recently married society girls and people sort of felt sorry for us because we worked. "That was my baby. A: Then there is the issue of designers themselves copying prints. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". The business of fashion has become tremendously exciting because its highly challenging. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. But then someone else comes in and they start to take away your business and you wake up.". The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. She is what she is today because of her mother. There were fights, logistical problems, and breakdowns but they always kept on pushing. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. We outgrew them. We design and run bridal entirely on our own. Sana has 1 job listed on their profile. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. It was that low moment in her life when she stumbled upon yoga and her life completely changed. I dont even have words for how good they are. The mall has something for everyone, young or old. Everyone has old and immunity compromised family members. Its pretty hard to stop.. Sana and I have no knowledge of retail; we are learning day to day. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 We started retail, not knowing a thing about it. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. We have entered the next level with prt and are investing in the product and the brand. Women unnecessarily make themselves go through the guilt of not doing enough. There is no long hard work challenge story here. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. The three of us sit together and we trust Mohsin because of the youth factor. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. ", "Plus, we encourage young designers," Sana adds on. We really dont. That is the scary bit! There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Would ve been a story if lower or middle class girls had made it. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. In fact every day there are moments of weakness. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Retail is limitless and you have to keep adding something new. Karachista is Pakistan's top news, entertainment, music fashion website. We followed our instincts and they were spot on. Mehrs mother is her best friend. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. In Pakistan, any business owner could actually run an IDP camp I think! Facebook gives people the power to. By Web Desk. "What are you going to do? Sometimes getting it all done is really hard. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Shes a super woman and my wonder woman.. He authored his memoir 'Truth Always Prevails' in 2014. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. The point is to keep moving forward and not letting difficult situations to pull you down. Chartered Accountancy was such a challenge for Shagufta. A: How organised is the fashion industry? She feels the older she gets, the more she needs to give herself a break and relax. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. When the mother works, it reflects in the mindset of her children.. For the best experience on our site, be sure to turn on Javascript in your browser. Salina has also launched Salina Cosmetics which is an all organic beauty product range. You have entered an incorrect email address! That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. They have become huge! "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. However, luck was not on her side and she failed to find a job. SM: Look at the number of Fashion Weeks taking place every year. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. We are going to be at this for some time. [5][6] We never think ahead of ourselves; we take one step a time. We started retail, not knowing a thing about it. In our society a lot of women depend on their families for little things that provide them happiness. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Two very extraordinary ladies. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Nothing is impossible. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. I am really excited by design because right now you have these tremendous school of kids coming out. Theyre going to trust Mohsin. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. News Desk. But after becoming a mother my perception of life has changed. We have a full return policy, which is something new in Pakistan. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. @thuglife No. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. By 1970s, it had become Pakistan's largest cotton trading company. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. I have very problematic skin and taught myself to cover up. SH: Its the nature of the business.
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