Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). 360 Huntington Ave., Boston, Massachusetts 02115 2022-2023 Northeastern University COMM2900. COMM4970. Boston, MA. Great Speakers and Speeches. Northeastern University. Communication, Technology, and Society. Designed to prepare students to work with audio in modern media settings. (4 Hours). Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Reviews contemporary issues and concerns. Market Focused Strategy. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Principles of Argumentation. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. COMM2625. Tons of great salary information on Indeed.com Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Examines business issues associated with the entertainment industry. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. (4 Hours). We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. COMM3310. Surveys the field of communication studies. Sports Broadcasting. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Social Media Analytics. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. MKTG6226. Combines theory and practice in argument through individual presentations and team debates. (3 Hours). The Business of Entertainment. Northeastern University. What do you think? Arguing Human Rights. (4 Hours). (4 Hours). Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Full-Time MBA Program Overview. Introduces students to interviewing through the application of communication theory. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? MKTG2720. Brian Manley | Assistant Director of Digital Platforms and Marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. COMM2100. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. COMM2550. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Elements of Debate. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. New Product Development. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Presents a variety of methods for interview preparation. MKTG6210. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. MKTG4220. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Marketing Research. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Also studies the impact of mass communication on the outcome of elections. TTY 617.373.3768 COMM1231. Creating Customer Value through Artificial Intelligence. This group is a great way to network with potential full-time, part-time and cooperative education employers. Focuses on developing and executing sales. (4 Hours). The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. (4 Hours). (4 Hours). Enabling Technologies for Consumer Engagement. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Managing Customer Engagement in a Service World. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Marketing research helps businesses know their customers and aids in business decision making. (4 Hours). Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Explore Our Degrees Gather Here. Includes professional accounting students. Includes the use of microphones, headphones, and recording equipment while in our audio lab. (4 Hours). The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. COMM3501. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Web Request. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. myNortheastern Opens New Window, Privacy Policy (4 Hours). (4 Hours). Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. COMM2300. Emphasizes analysis of customer needs and company and competitor capabilities. Centers, Labs and Initiatives. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Offers students an opportunity to develop and implement a concept test. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Focuses on ethical principles, issues, and dilemmas in communication. Opens New Window Production Capstone. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. COMM2551. Investigates the role of the producer in the production of content for traditional and new media venues. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Course content may vary from term to term. Protect The Pack Placing Our Experts In Premier Media Outlets. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Offers an in-depth look at how persuasive health campaigns are designed and executed. 360 Huntington Ave., Boston, Massachusetts 02115 COMM3307. The PDF will include all information unique to this page. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. (4 Hours). Public Relations Principles. Communication Research Methods. Rhetoric and Justice. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Sex, Relationships, and Communication. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Research in Communication Studies. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. COMM3530. (4 Hours). Junior/Senior Honors Project 1. (4 Hours). Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. (4 Hours). Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. (3 Hours). Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Emergency Information Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Rhetoric and Propaganda. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Introduction to Communication Studies. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Introduces students to the basic statistical concepts used by communication researchers. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Introduces the principles and skills of effective argument. COMM2500. Driving Marketing Performance: Measure, Analyze, Profit. (4 Hours). Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Attribute(s): NUpath Difference/Diversity, COMM2135. e.aboelela@northeastern.edu. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. (4 Hours). Please fill out the form below with your web request(s). (4 Hours). Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. This course incorporates materials from communication, psychology, anthropology, and sociology. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. (4 Hours). COMM2200. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Dating apps are more specific and numerous than ever. May be repeated without limit. (4 Hours). COMM2131. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (4 Hours). Speak with your advisor to determine a plan that works for you. Dark Side of Interpersonal Communication. COMM3451. (4 Hours). Also focuses on sexual health. (4 Hours). Further internship details are available in the department office. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. MKTG6320. Mobile Communication. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Digital Marketing. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences.
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