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Lets review the different types of communication tools in more detail, starting with print media. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. The Incident Command System is a fundamental element of emergency management. These people are your target audience. Do you know what to do to protect yourself and your family? Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Describe how to have a successful relationship with the news media. Determine who your audience is, what they need to know, and what they already know. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Recall preparation techniques that contribute to a successful media interview. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Speak to several members of the media at one time, especially during an incident. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Identify how messages should be conveyed. Identify the purpose of what you are writing and start with the main message. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Describe the role and function of the Public Information Officer (PIO). Determines what the public needs to know. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Demonstrate that you are in the knowB. Describe traditional media available for communication. What is the community sentiment toward your organization or the issue? Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Serves as an advisor to the Incident Commander. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Avoid getting involved in these media disputes. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Responsibilities of the Components of the ICS Organization. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. What are people in your community concerned about? On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. This fundamental principle is the basis for public information in emergency management in this country. Once you have identified your goal, write it down! At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. First name. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Admissions Fax: (301) 447-1658, Independent Study Program Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Timely updates and corrections to information in evolving incidents. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Include email addresses and Internet sites for the media contact. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Work to keep them out of danger as you would any member of the public. 524 0 obj <>stream The latest information on activities, events, and resources. This training focuses on both parts of the equation. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Holding the session indoors, if possible. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Please review the IS FAQ's for more information. A good overview of ICS is provided in the independent study . They focus on specific issues or programs to move the public to take action. * The social media links provided are for reference only. C. Monitors costs related to the incident, and provides . In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Next you need to identifyhowyou will communicate. Serves in an ICS role 2. . endstream endobj 495 0 obj <. Select it carefully and choose your background wisely. A directory of your organizations Internet presence. Treat all media fairlydo not play favorites with reporters. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Once your campaign is implemented, the last step is to determine its success. (Unit 2), Describe the types of written products used in public information activities. Final Exam for: IS-29.a: Public Information Officer. Blogs to cover events as they are happening. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. What are priorities within your organization? Your organization may have other format preferences, such as single-spaced and one-page only. 1928 0 obj <> endobj Doug Miser. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Possess and enhance certain qualities and skills that make an effective PIO. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. The best approach is to meet with school officials early to determine when your program best fits their schedule. (What will motivate them?). Two PIOs talking to each other on the phone about a news story that involves both of their agencies. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) B. is not bound by public record laws. They knew that they werent being led down another road, that they were hearing things unfiltered. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Describe evolving media tools, including social media, for communication. You can find the complete list of courses in the Spanish language course list. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Even a few minutes of practice can make a big difference. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Having clear goals is the foundation for your campaign. Describe the role and function of the PIO. If you need to build an email list, consider including a place for people to sign up on your Web site. You cantand dont expect them to stay there all of the time. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. For highly visible or controversial matters, it might be best to have a leader in the organization speak. (Unit 3), Recall preparation techniques that contribute to a successful media interview. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. C. request additional assistance through the National Public Information Support Network. wA{)K+Xk80538L``V[mvWS|?9U7 Include information on evolving media contacts, instructions, and resources. Emergency Management Institute Look at the audience, but dont lock eyes with any one person and dont look into the camera. It will keep you focused and is the foundation for evaluating your campaigns success. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . . Please note that the is program now requires a fema sid to be used instead of your ssn. Check with them to see if the location selected for a media area will allow them to accomplish this connection. B. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Access to you and the newsmakers or persons in charge. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Brian Hyer: We had all kinds of questions. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Another way to express your key message B. %PDF-1.6 % A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. This course can provide a basic understanding of the PIO function for those new to the position. People have a right and a need to know about the risks they face. Describe how to develop and execute a public awareness campaign. Did the message reach the targeted audience? Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. The role of the PIO is the same regardless of the type or size of the event. Successful blogs are compelling and current, and encourage interaction with readers. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. You should set a realistic deadline and interim benchmarks, as needed. This course should take approximately 7 hours and 25 minutes to complete. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. A well-executed interview will likely not A. advance leaderships goals. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. The widespread use of social media means you and your organization need to include social media in your communication strategy. 1. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. . Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. the feedback has been, you know, we appreciate this. The word zombie comes from Haitian and New Orleans voodoo origins. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. For some incidents, implementing a media area may be an important way to manage the situation. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. When preparing written products, it is important that your message is understood. Communicates with internal and external stakeholders. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Better yet is the number of people who call and request preparedness kits! Describe how to effectively communicate orally and through written products. Were people prepared for previous incidents? Time will also impact the shelf-life of your campaign. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Contact local, tribal, territorial, and State press associations to obtain media lists. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. This awareness-level training is suitable for new PIOs. D. Identify opportunities for public awareness campaigns. Describe how to manage the news media at the scene of an incident. This course can provide a basic understanding of the PIO function for those new to the position. FEMA does not endorse any non-government Web sites, companies or applications. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. What is happening in other areas? * The social media links provided are for reference only. This course can provide a basic understanding of the PIO function for those new to the position. Campaigns that combine a mix of media are more likely to be effective in influencing people. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. . The 8-Step Communication Model includes:A. Assess the current situation B. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Managing public information is another fundamental element of emergency management. The heat on the desert floor isnt just a nuisance, its expensive & lethal. This awareness-level training is suitable for new PIOs. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). endstream endobj startxref How or what can your community learn from these events? A micro-blog is a type of blog where the message is shorter. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. 0 . As a PIO, your target audiences include . Example: Press Release Using Inverted Pyramid Format. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. FEMA does not endorse any non-government Web sites, companies or applications. It provides a framework for people from multiple agencies to work well together B. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. One that is completely out of reach is de-motivating. Resident/Non-Resident, Trainer Program, etc. Simplify complex ideas by using short sentences. Its not complicated; its very easy for them, which makes for better reporting. Work within the emergency management system. Increased information needs can be handled. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. The most important point is is an example of a transition phrase or: A. Supporting information can be described as: A. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Now that you have some tips for better writing, lets look at how to write a news release. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? D. is only useful on television infomercials. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Blogs are a good tool to use to communicate with your audience. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years.