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But here, Lansing basically jumps over those disclaimers using the lame attribution of private citizen.. We discovered in our most recent climate survey that that was an area that we needed to put more effort into. I thought, wow. At the U.S. Agency for Global Media, Lansing championed a free press even as leaders of many nations move against it. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. "The challenges he will face at NPR are not dissimilar to challenges across the media landscape as a whole," said Sheikholeslami, who will soon take up the CEO job at New York Public Radio. Within a few weeks, Lansing became convinced that projection would be unreachable. Lansing: Lets go back in time. NPR was seen to align itself with federal workers at VOA who essentially conducted an internal uprising on government time, while NPR made quite clear in its coverage where it stood. So at the end of the day, its a commitment, but this also has to be accountability. We went from about 900 people a day at headquarters down to about 80 and were virtually broadcasting from peoples homes and offices, in terms of the hosts, almost exclusively beginning in April. He guided the organization in becoming a leading developer of unique content across television, digital, mobile and radio platforms. And some stations who had a schedule to go down actually were allowed to go down. There were about 20, 25 different meetings in the course of about 45 days. Lansing is a media executive with a deep understanding of journalism, having spent two decades as an award-winning journalist, successful newsroom leader and major market local media executive before becoming a global chief executive officer. Were they targeted to specific spending areas or just for general costs? The ratings have tanked because all they talk about is race. Lansing, who is 62, is currently the chief executive of the government agency that oversees Voice of America, Radio and Television Mart and Radio Free Europe/Radio Liberty, among others. Current: Companies like Spotify and Amazon have been pouring big money into podcasting. John Lansing, NPR's President and CEO, defended Kelly last weekend during an interview on NPR's All Things Considered program, saying that Kelley "is one of the most respected, truthful . "The combination of his health issues plus the situation with Mike Oreskes did derail his plans.". We'd like to revisit a story that first broke yesterday and . We still remain one of the top, if not the top, podcasters in America. Yet Lansing also takes over an institution riven by a scandal that hit its top reaches, with a chief news executive toppled over #MeToo complaints of inappropriate conduct toward female subordinates and colleagues. In an interview on Friday, Mr. Lansing, 62, praised NPR as a home of high-quality journalism and audio production, and said that in addition to supporting traditional radio broadcasting he wanted to help NPR further its expansion into areas like podcasts, where the radio network has already been a leader. John Lansing will begin his term as President and CEO of NPR in October, 2019. Lansing: When I came in in 2019, my earliest observation was that our biggest issue was the lack of diversity in our audience, and I felt that we needed to double down our efforts in DEI throughout our organization in order to fulfill the promise to reflect the entire American public in terms of what America looks like. The staffing cut, which will cost at least 100 people their jobs, comes in response to the "erosion" of advertising revenue, particularly for the network's podcasts, NPR reported. If you had to create a podcast, what would it be about? Lansing also elevated to chief strategy officer a former U.S. State Department staffer who recently pleaded guilty to having defrauded the U.S. Agency for Global Media out of more than $40,000 in government money in 2018, according to federal prosecutors. The second pillar is to transform our workplace culture. John Lansing is taking over for outgoing CEO Jarl Mohn, who has led the organization for . I'm from Minneapolis, and my parents are buried about six blocks from where George Floyd was killed. Sometimes you have to hear other people's truth and accept it for what it is, not translate it into your truth, therefore it's no longer what it is. ", Lansing, formerly a top television executive for the E.W. Board Member. Current: Can you be more specific about what that looks like in terms of how you reach people who may not already know about NPRs podcasts? Networks like Voice of America and Radio Free Europe/Radio Liberty are meant to counter disinformation from foreign governments by broadcasting objective reports, although they have always been dogged by an accusation that they are a form of American propaganda. "A really important strategic vector that we'll be talking about more within the company going forward is maximizing the value of the content wherever it can live and wherever the audience demands it," NPR Chief Operating Officer Will Lee says in an interview. I just started in May. Lansing: SAG-AFTRA came out with their letter around our September board meeting in 2020. So sad to lose an American institution to propaganda. And so I had a very visceral reaction to that happening in my hometown, and that it was so egregious the murder of an innocent person captured on video, on a phone. NPR strives to create a more informed publicone challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. The emphasis, he says, must be on drawing in "the future audience to make NPR sustainable for the next 50 years. So Im pleased to see that that short era is over. I, and the management team, all of us, we determined that was going to be a priority for the year 2021. And be a good listener. Pat O'Donnell, the executive director of the union's Mid-Atlantic unit, could not be reached for comment for this story. "We were doing everything we could against the tide and couldn't keep clipping our costs as the revenue kept slipping," Lansing says. And our work began then. NPR stands stronger than it did at the outset of Mohn's five-year term in 2014. It really stretched me to understand that flexibility is a good thing. . Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. Lansing is a veteran executive and journalist who has spent decades leading complex media companies in growing their relevance and reach, while strengthening their business operations. Just be tuned into our folks. Mr. Lansing will start in October, replacing Jarl Mohn, who has run NPR since 2014. Live from. In a memo to. I think that's where we all wind up. Saul Loeb/AFP via Getty Images NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. hide caption. John Lansing will begin his term as President and CEO of NPR in October, 2019. Instead, Whitney really helped us to buckle down with discipline, understand what's going on, and meet with women of color [in the organization], as we're doing tonight in our executive committee meeting, which we do regularly now. What do you think are some characteristics of good leadership? All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot.. Pack then took a number of actions that raised fears about the independence of the agency, which includes Voice of America. In setting NPR's earlier rounds of budget cuts a couple months ago, Lansing consulted ahead of time with leaders of the unions representing workers at NPR with an eye to avoiding any layoffs. He joined NPR after serving as CEO of the U.S. Agency for Global Media. That's something that perceptive journalists should be able to pick up pretty quickly. Such distinctions between news and programming are tricky, however, as programming oversees podcasts, including those that perform journalistic functions, such as Code Switch, It's Been A Minute, Planet Money, and Throughline. It began to improve a little bit as we moved into August and September, as corporate sponsorships began to recover a little bit. NPR undertook a strategic reorganization last fall, reinstating the position of a chief content officer overseeing both the newsroom and the programming division. "The result, I believe, is a war on truth. (On NPR's radio side, advertising takes the form of underwriting, as corporate sponsors are not permitted to call for listeners to purchase goods or services.). We established management commitments to the women of color so that we address specifically their concerns. Disclosure: This story was reported by NPR media correspondent David Folkenflik under guidance from NPR chief business editor Pallavi Gogoi. Bellarmine alumnus and former trustee John Lansing, a veteran cable television and government broadcast executive, is the new CEO of NPR. An NPR spokeswoman said final decisions on which jobs will be eliminated should occur by the week of March 20. Lansing started his news industry career at age 17 as a studio technician and cameraman at WPSD TV, Paducah, KY, where he was promoted to news photographer after two years. NPR's chief executive announced the network would lay off roughly 10% of its . John Lansing, president and CEO Chair of the NPR Foundation John McGinn Public members of the board Carlos Alvarez, CEO, The Gambrinus Company Fred Dust, designer, speaker, and consultant Paul G. Haaga Jr., retired, Capital Research and Management Company - Chairman of the NPR Board of Directors Its an inclusive process. How cool is it to be at. President Joe Biden and Senate Majority Leader Chuck Schumer speak to reporters as they depart the Senate Democrat policy luncheon at the Capitol on March 2. The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. Because when you're all at work, you're all at work, and you go home to your individual situations. During that financial crisis, NPR shut down shows and laid off scores of people. NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everydayon the air, online, and in person. John Lansing testifying before a House Appropriations subcommittee in July. Talk about a force of nature. CEO John Lansing says ad revenue for podcasting shriveled even as general economy seems on mend. You have stated that DEI is your top priority at NPR. Were still looking at a deficit, but were hopeful that by the time we get into March, well have a pretty clear-eyed view of how the year is going to end up. "Bloomberg Opinion" columnists offer their opinions on issues in the news. Were working with them to do joint investigative reporting. NPR has a new CEO. When that happened, it energized us to really double down on understanding where our weak spots were, what we needed to work on. Weve had a couple of significant anonymous gifts that have helped shore up our forecast for the coming fiscal year. CEO John Lansing discusses NPRs diversity efforts, budget deficit and growing podcast competition. Lansing: Generally, the numbers that we would like to see in terms of the diversity of our audience were still lagging. Current: Did anything else stand out to you in that survey that you believe needed attention and needs attention? Essentially, the success of the company falls in your hands. People, given the opportunity, will do the right thing in a way that hopefully makes them want to be here for a long time. Lansing served for ten years as a visiting faculty member at the Poynter Institute for Media Studies. Its new president and chief executive is John Lansing, a former cable executive who for the last five years has run the U.S. Agency for Global Media, the federally funded organization behind. Prior to joining USAGM, he served for two years as the President and CEO of the Cable & Telecommunications Association for Marketing (CTAM), an organization that facilitates collaborative marketing initiatives for its members. Yet Mr. Mohns tenure was also marked by a sexual harassment scandal involving a senior news executive whom he had hired and a labor clash with hundreds of union workers. U.S. Agency for Global Media So if you have leaders talking about DEI as a priority, well, then, show me. Ever since you started, you've been very vocal about it. You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. Again, I think it's about getting it intertwined into everything we do. As a subscriber, you have 10 gift articles to give each month. Michael was a senior marketing executive at Scripps for Food Network and HGTV and really brings a lot of media marketing expertise. We are different from other federal agencies, said Grant K. Turner, the agencys chief financial officer. And it really opened the funnel. That said, Mohn set higher annual expectations for the network in fundraising and agreed to be co-chairman of its 50th-anniversary capital campaign. Doing that just requires that were putting more emphasis on the diversity of our decision makers, our leadership, our story selection, our source selection. NPR's Michel Martin asks NPR's CEO, John Lansing, to respond to an All Things Considered interview with Secretary of State Mike Pompeo. He has previously announced he would be staying on as president emeritus to help the network raise major gifts, and along with his wife, Pamela Mohn, he personally committed $10 million to the network. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Public Media Now was created to be a centralized source of information and resources to help professional within Public Media be more successful. In an interview, Lansing said he wants to build on NPR's successes in broadcast news and entertainment to become even more dominant in podcasting and more prevalent in streaming. This is just dishonest, especially since NPR became what amounted to a voice of the opposition in its coverage of this dysfunctional federal agency. I joined in October of '19. Current: You recently made some changes to NPRs digital strategy by moving to integrate digital operations into divisions throughout the organization.This also includes eliminating the role of chief digital officer held by Thomas Hjelm at the end of February. He soon made DEI the top priority at NPR. Now, he says, it must drum up more creative income sources, like the licensing of the popular show How I Built This to Amazon's streaming services, which he says generates $8 million annually. We can share resources and story ideas, and we can help organize and support those efforts. NPR's programming division, which produces its industry-leading podcasts, has more than doubled since 2019. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. But were going to continue to follow up on that going into this year. I think there's an awareness, like in the way you asked the question about 'our North Star.' Scripps Networks It's not an extracurricular activity; it's fundamental to our business. John Lansing is a former Obama appointee who was named president and CEO of NPR on Thursday. My top goal is to support the women of color at NPR so that they feel like they have more upward mobility.. You hear me say fairly often it's not a thing that's going to end; it's really a new way of operating with an awareness of this weakness that we need to address and build upon and ensure that it lives on and continues to improve. Its new president and chief executive is John Lansing, a former cable executive who for the last five years has run the U.S. Agency for Global Media, the federally funded organization behind broadcasters like Voice of America and Radio Free Europe/Radio Liberty. Did you plan for this or did it kind of just happen? The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot. That content executive position has not yet been filled; its creation led to the departure of then-NPR chief news executive Nancy Barnes. Current: What are some of the highlights of that strategic plan? NPR Facebook Post with Comments. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. This is an edited transcript of the conversation among Lansing, Current Reporter Tyler Falk and Digital Editor Mike Janssen. It is our work our North Star and our work are the same thing. Apple is reportedly building a podcast subscription service. No. (Former long time member). "I have been an avid fan of NPR for many years. Way back when, I was a news cameraman. Notify me of follow-up comments by email. He held off a push by House Republicans to spin off Voice of America into a nongovernmental broadcaster. Both Lansing and Sheikholeslami say he is adamant about pressing forward with reforms to the workplace culture at NPR that Mayor has already started to put in place. Lansing describes himself as a citizen watching from the outside A private citizen? The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. John Lansing, the chief executive officer and director of the U.S. Agency for Global Media, will become NPR's CEO in mid-October. I'm just passionate about how good leadership can lead to good outcomes, and that led me here. And so that was the way I looked at the future for me. Today, we feature John Lansing, CEO of NPR. Lansing says even that proved overly optimistic. Yet the tech and media industries' prospects stand at odds with a tight labor market and low unemployment more broadly. NPR So I would tell my younger self to be confident, calm down, it's all gonna work out. "In terms of mission, understanding of media, the depth of experience, his strategic leadership, his commitment to people and culture, I would say those were really the key things that we were looking for," said Goli Sheikholeslami, vice chairwoman of the NPR board of directors and CEO of Chicago Public Media. ", "I am thrilled to work with NPR's exceptional management team, staff and journalists," said Lansing. This documentary-style series follows investigative journalists as they uncover the truth. Mr. Lansing, who began his career as a teenage cameraman at a television station in Kentucky, spent two decades at Scripps Networks. Or 'How are we doing on the North Star?' On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million. The newsroom currently stands at just shy of 490 people, while programming has shot up to 230. In 2017, Michael Oreskes, NPRs senior vice president for news, left after two women accused him of unwanted physical advances in the 1990s, when he was the Washington bureau chief of The New York Times. Were finishing up in the next two to three weeks the specific lists of actions and activities under these pillars. Being selective, having mentors both white and people of color mentors that you can have confidential conversations with and gain some thoughts to help you develop your strategy, standing up for yourself which essentially is what happened at NPR through the climate survey and holding leaders accountable for everything. It didnt begin in the summer it accelerated in the summer. The work of those pillars will be done through the lens of improving our efforts on DEI. Today, those individual situations are happening in the background when everybody's working, whether it's kids that are school age, or kids that are toddlers, or elder care, or spouses working in the same room or in the same apartment.